Opportunities are Found in the Data

OPPORTUNITIES FOR SMALL WINERIES AND CRAFT ALCOHOL BEVERAGE BUSINESSES ARE FOUND IN THE DATA

The artisan, craft winery community is in the midst of an extraordinary challenge. How do we find new customers with tasting room experiences dictated by stringent health and safety requirements and reduced patron capacity? Answers lay in the data from the creative events you have been conducting, newfound webstore traffic, and your sales data, this is where the opportunities reside. 

​​I am excited that there are avenues for small, artisan wineries to continue to grow their business during challenging times. Data is the window into winery and craft alcohol beverage businesses; it validates and informs decisions; it elevates confidence. Data shines a light in the darkness to help us see the next opportunity. That being said, data is not a magic elixir. Data requires time, thought, and effort to create usable data. It needs us to be focused and execute our plans. The results can be exciting or confirm our fears, but once we know, we can act. Data is exciting. 

Sample chart: Impact of Samples, Shipping, and Discount on Margins by Wine

​Getting started is often the hard part. A person who works with large amounts of data recently said to me, “If I had known how much it took to get good data, I wouldn’t have done this work. Now that I have the data, I can’t live without it.” I write this not to scare you, but to inspire you to look at your data. You will see your situation for what it is and the possibilities for the future.
 
Grapes and Still Waters is here to help you develop these analytics for your winery or drinks business. We can help you structure your data gathering and create processes to make your data consumable and actionable. Now is the time to develop actionable plans for ‘OND,’ the most critical quarter in the wine and drinks business. Data can help your winery or drinks business remain viable during these extraordinary times. ​